#LightItBlue campaign is a national “Thank You” to frontline workers fighting COVID-19

Overnight, the entire nation became a beacon of blue to honor healthcare and frontline workers in the fight against COVID-19 in a widespread #LightItBlue campaign.

Historic landmarks such as the Seattle space needle, Los Angeles Coliseum, Niagara Falls in New York, and over 400 other venues were lit up in blue in a nationwide show of support for healthcare and other frontline workers. #LightItBlue and #MakeItBlue were trending across social media platforms, as hundreds of photos appeared of stadiums, universities, landmarks, and homes all shining blue.

A collage of landmarks across the USA lit in blue for the #LightItBlue campaign.
Photos taken from Twitter #LightItBlue

“We hope it just creates this giant hug for all the health care workers and essential workers,” Michael Fiur, one of the “Light It Blue” campaign’s organizers, told CBS News. “Everyone cares so much about these people who are literally putting their lives on the front line every day to save lives.”

It’s not the only way leaders are using light to bring the community together amidst the COVID-19 pandemic. Governor Andy Beshear in Kentucky is using green light, known as the color of compassion, to honor victims of COVID-19. He shared photos of the capitol building, courthouse, and many residents’ homes lit up in green.

A tweet from Kentucky Governor Andy Beshear showing the capitol building and courthouse lit in green. #TogetherKY

“Tonight, both the Kentucky State Capitol and the Governor’s Mansion are lit green to honor the Kentuckians lost to #COVID19,” Governor Beshear tweeted. “Our thoughts and prayers are with their families and loved ones. Let’s continue to commit to beat this together.”

As a lightbulb company, Fargo-based GoodBulb saw an opportunity to use these campaigns to further provide support for those impacted by COVID-19. They recently announced that a portion of the proceeds from their green and blue lightbulbs, which have seen an uptick in sales due to the campaigns, will be donated to COVID-19 relief efforts.

“GoodBulb was founded with a mission to ‘Be Good.’ Our commitment is to offer good savings, support good causes, and provide good education,” GoodBulb founder Tom Enright said. “In the midst of a pandemic, it is a privilege to continue supporting good causes as we battle COVID-19 together.”

A graphic from Convoy of Hope that reads "10 Million Meals: A Covid-19 Response"

GoodBulb has chosen to donate to Convoy of Hope, a non-profit with a goal to provide 10 million meals to families across America that have been hit hardest by COVID-19. You can learn more about their mission here.

For those who would like to support frontline workers or honor victims of COVID-19, you can find GoodBulb’s special COVID-19 blue and green bulbs here.