Lighting Up the Fargo Theatre with GoodBulb

Behind-the-scenes of the iconic Fargo Theatre marquee

The Fargo Theatre in Fargo, North Dakota
The Fargo Theatre in Fargo, North Dakota

The glittering Fargo Theatre marquee is the first thing anyone notices when entering downtown Fargo, North Dakota.

With over 900 twinkling lights, the Fargo Theatre marquee stands as a beacon, a gathering point, and a centerpiece of the Fargo-Moorhead community. You see it in postcards, posters, paintings, and more — in fact, according to the Fargo Forum, it’s the most photographed place in the city.

What you might not know is that those twinkling lightbulbs you see on your favorite marquee are GoodBulb lights! As a Fargo-based company with a team that calls Fargo-Moorhead home, this project is near and dear to our hearts. We’re proud to supply lightbulbs to keep our community beacon shining — both outside and in!

From 1920 to 2020

As Fargo Theatre staff shared in a wonderfully informative video last week, the marquee is not the original. The Fargo Theatre, an art-deco movie theatre built in 1926, went through a complete refurbishment in the late 1990s. A replica of the marquee was built at this time and was lit for the first time on New Year’s Eve in 1998.

Adam Roder, Technical Director at the Fargo Theatre, has the unique and likely, challenging at times job of maintaining the lightbulbs of the marquee.

“This is a frequent task, as there are over 900 individual bulbs on the marquee,” he said. “So there are some burning out almost every day.”

Ah! Nothing pains us more than a burned-out bulb. It’s hard work dazzling downtown night after night. That’s why we keep the marquee burning bright with some of our finest bulbs. Take a look:

S14 Sign Bulb | 11 Watt | 130 Volt | Clear | Incandescent | E26 Medium Base | 25 Pack

7.5 Watt – S11 Ceramic White Finish – 2700K Warm White – 2,500 Hours

The inside of the theater has its own dazzling light display. The art-deco style of the curving yellow “light fountains” and neon blue and pink stripes transport attendees back to the 1920s.

Inside the Fargo Theatre

For interior theater lighting, we use antique filament light bulbs and spotlight lightbulbs.

TCP LED 60 Watt Equal A19 Dimmable Warm White 2700K 120V

GoodBulb LED 16.5 Watt – PAR38 – 120 Watt Equal – 3000 Kelvin

Thank you Fargo Theatre, for being a beautiful bright spot downtown! Learn more about the Fargo Theatre here.